As a reader, Amazon’s announcement about Kindle Matchbook sounds like a great way to expand readers’ libraries. Going as far back as 1995, if you bought a print book from Amazon, you’ll have the opportunity with a growing list of titles to order the e-book version of them at a very discounted price. As an author using Amazon’s KDP program, there are even bigger opportunities. In Neil Gaiman’s London Book Fair Speech, he emphasizes that the publishing world is changing. One of the possibilities of change he suggests is that “…one of the things that we should definitely be doing in digital in the world of publishing is making books – physical books – that are prettier, finer, and better. That we should be…