In the age where book discovery depends more on reviews than getting books in stores, the reader has gained enormous amounts of power in a writer’s life. With self-publishing, writers can bypass the gatekeeping of slush pile readers at literary agencies or publishing houses and go straight to the ones who matter most – the readers. One of the first things we look at when buying a book are the starred reviews. All major online retailers offer them right at the top. Sites like Goodreads rely on those star-review forms to set up their social interaction between readers and books. Readers who host blog sites that focus on reviews get preferential treatment in blog tours. Never has the reader had such power at the…